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Barclays Investment Managers

Barclays Investment Managers combines the best of human expertise and technological precision to create a truly unique investment management business.

I created a brand positioning based around the idea of data-driven sculpture that brought together expertise, craft and flair. Then I worked with agency art directors, sculptors and senior stakeholders on both sides of the Atlantic to turn this into a fully realised identity, including commissioning a bespoke piece of art based on Barclays data.

Brand positioning video

 launch press ads

launch press ads

 Brochureware

Brochureware

 Brand visual development

Brand visual development